Snoop Dogg reveals ‘giving up smoke’ statement was part of an ad campaign for a fire pit

Snoop Dogg revealed on Monday that his announcement that he was giving up smoke — which was met with plenty of skepticism from fans — was in fact to tease an ad campaign for … a fire pit.

The rapper said via social media on Thursday that he was “giving up smoke,” prompting fans to question whether the known weed enthusiast was being serious. On Monday, he confirmed that he wasn’t.

“I know what you’re thinking: Snoop! Smoke is kind of your whole thing! But I’m done with it,” the hip-hop star said in a video ad posted on X. “I’m going smokeless. Solo Stove fixed fire. They take out the smoke.”

In the video ad, Snoop Dogg, whose real name is Calvin Broadus, roasts marshmallows in front of a metal fire pit by the brand Solo Stove.

Solo Stove released a limited edition fire pit called “The Snoop Stove,” describing it as “hot enough to make the Doggfather go smokeless.”

Fans were leery of Snoop’s announcement last week, with some users on X pointing out that the wording “I’m giving up smoke” instead of “smoking” was suspicious.

The 52-year-old rapper has built smoking into his brand for most of his career, featuring marijuana leaves on his album covers, merchandise, and in his music videos.

He even has a YouTube talk show called “Double G News,” where he smokes weed with celebrities like actress Tiffany Haddish and rappers D Smoke and Moneybagg Yo.

X users questioned how much money the rapper made from the marketing ploy. One compared the ruse to “asking the Pope to give up preaching for a brand deal.”

Another said that the rapper “had the worlds stoners questioning their life choices for this ad.”